Digital WoM

Content Creation Strategy

Content Creation

Content creation is the best way to attract website traffic and convert them into customers nowadays for content marketers. Content marketers should have a proper content creation strategy in place to attract the target audience. 80% of the least successful content marketers on the internet do not have a content creation strategy.

The content strategy differs from content marketing in that it is a higher-level commercial activity. The content strategy serves as a road map for your content marketing efforts. It’s the decision-making process that determines who your content will affect, how it will break through the clutter, and the intended consequences. It also entails determining content success.

Content marketing, on the other hand, is the process of planning, organizing, developing, releasing, and promoting content. The methods that follow the content strategy are known as content marketing.

Having a unique content creation strategy that not only focuses on keywords but also focuses on your target audience will help in boosting your ranking on search engine results as well as drive your target audience to your website.

Why is Content Creation Strategy important?

From the textual, text-based content of the twentieth century to the video and audio information that is exploding today, there has been a significant shift in content. Over the last several years, podcasting has skyrocketed in popularity; there are now over 700,000 active podcasts, with everything from audio news to business advice keeping listeners occupied. We’re also watching more videos than ever before: in the United States, 85 percent of Internet users watch video material every month, and 55 percent of customers want to see more video content from the businesses and brands with whom they engage. Yes, according to 88 percent of marketing professionals who were pleased with the return on their video marketing efforts.

Benefits of Content Creation Strategy

Here are a few benefits of why you need to have a good content creation strategy that could help your business or service to grow and flourish well:

  • Consistency in the development and delivery of material
  • Ensuring that each piece of information gets the most exposure possible
  • Streamlining your content marketing efforts to keep them focused on your ultimate goals at all times
  • Coming up with subjects, concepts, and content ideas that will appeal to your target audience
  • Choosing the appropriate distribution methods to reach your target market
  • Keeping all members of your content team on the same page
  • Ensuring that at any one moment, you have a library of high-quality content assets

Here are some steps to develop a successful content creation strategy: –

1. Define your Goals

Try to determine why you are building a content creation strategy and by what percentage you want to increase the number of leads for your business? What is your mission and who is your target audience? What benefit will your content give to your target audience?

Set these goals first before developing a content creation strategy.

2. Know your Target Audience

Put yourself in your target audience’s shoes and try to figure what they look for in your content and what are the questions they need the answer to? 

Collect data on your geographical area and know the key interests of your target audience and try to find out the common questions people are struggling with and need help in answering these questions.

Email, social media analysis will give you the data you need on your target audience. Customer Care helplines will also tell you a lot about the target audience as they regularly answer their questions.

3. Do a Proper Keyword Research

Now, you know your target audience, it is very important to figure out what keywords they use in search engines so that your content can reach the target audience. For that, you have to conduct proper keyword research.

Doing keyword research is the most important step in a content creation strategy. Having the appropriate keywords in your content is very important for SEO and will help boost your rankings in search engine results. 

Many tools help in keyword research like Google’s Keyword Planner, Ahrefs, etc.

4. Analyze your competition

Before creating content, it is very important to analyze your competition. Your content should stand out against the competition and should be unique. 

Look at how your competition is ranking on search engines and what areas they are targeting and what keywords they are using. It is important to focus not only on what your competition is doing but also on what your competition is not doing.

Target a geographical area that has relatively less competition and develop content for that particular area using keywords researched for that area.

5. Create Content!

Now that you have all the pieces, it is time to develop the content. Use your creativity and ensure that your content is engaging and has good readability.

Figure out the hot topics in a local area and develop content accordingly. Insert the keywords you have researched strategically and keep in mind that inserting the same keywords again and again in a paragraph or sentence (also known as “keyword stuffing”) will negatively impact your rankings in search engine results.

6. Optimize and Repurpose Current Content 

Ensure that existing blog entries are still relevant and drive traffic by updating them. You should also examine to see if the keywords they’re ranking for are still relevant to your objectives and brand.

Repurposing your blog entries into more engaging formats like infographics and SlideShare presentations is an excellent idea right now. You may even repurpose a podcast episode as an informative blog piece and then as an animation.


In today’s world, it’s impossible to run an inbound marketing campaign without a solid content development plan in place. Begin by determining your target audience and key terms. Next, make a content calendar that outlines the development and delivery of content.

When it comes to content development, make sure to use a variety of forms that will appeal to your target audience. Repurposing existing material and sharing user-generated content is also vital. Finally, make sure to market your work through the appropriate distribution channels.