Digital WoM

How to avoid Common Mistakes in SEO

Mistakes in SEO


Not sure why you’re not ranking #1 for your focus keywords in Google? you may be making one the common mistakes in SEO that every site owners make. We see it happen lots. From small local businesses to big corporate ones, plenty of websites are making similar mistakes. Here, we’ll provide you with an summary of the SEO issues we encounter most often. Of course, we’ll also explain the way to avoid or solve them. Check this list and confirm you’re not making any of those common SEO mistakes!

First off, we’d prefer to mention our vision on SEO: holistic SEO. With holistic SEO, you don’t just concentrate on the content or technical aspects of your site, but also work on your User Experience (UX). Therefore, we’ll include a somewhat wider range of issues and tips to resolve them.

Many marketers and business owners fail to urge results from their program optimization efforts. Often, it’s because they’re falling prey to mistakes in SEO. In this article, I’ll share seven of the foremost critical SEO pitfalls you want to avoid to induce SEO ends up in 2021 and beyond.

Common mistakes in SEO

Not setting clear SEO goals

It should come as no surprise that you simply need clear goals to succeed with SEO. But many business owners and marketers run SEO campaigns without having any goals. They believe that doing SEO will increase their traffic, which successively will increase their sales. The problem is, things aren’t always quite that easy.

For your SEO efforts to pay off, you would like to grasp what you would like to realize. Is it better quality traffic, more organic leads, or more sales you’re trying to get?

For example, let’s say you’re getting 10,000 monthly organic users to your website but only one of them find yourself buying from you. If that’s the case, there are two possible reasons: either a) you’re driving the incorrect reasonably traffic to your website or b) your website does a poor job of converting visitors into customers.

Without clear goals, you’ll find yourself with a bunch of vanity metrics and not much else.

Ignoring search intent

Search intent could be a hidden ranking factor that impacts SERP results. Google favors sites whose content satisfies the search intent for a given query.

Search intent refers to the final word motivation behind a user’s search. you’ve got to work out what a user wants to induce when searching that question on Google. is that the searcher looking to shop for something? Or are they trying to be told something? For example, if someone types “digital marketing” into the Google search bar, that probably means the user wants to grasp what digital marketing is. therefore the user has informational intent.

But if the user was searching “digital marketing services”, that might probably mean that the user wants to rent a consultant or company that gives digital marketing services. this is often an advertisement keyword. To answer the search intent behind this question , you would like to produce details about your marketing agency and also the services you provide.

If you fail to satisfy the searchers’ intent, you won’t be ready to rank for very long.

Overlooking mobile traffic

If your website isn’t mobile-friendly or mobile search isn’t a part of your SEO strategy, you would possibly be leaving money on the table. Today, quite 50% off all traffic comes from mobile devices. And that’s why Google tends to favor mobile-friendly websites.

To prepare your website for organic traffic from mobile devices, you’ll want to make sure that your website is responsive which it loads in under 3 seconds. Mobile-friendliness and page speed are important ranking factors.

Don’t ignore mobile optimization if you really want to extend your organic website traffic.

Holding onto old skool SEO best practices

Google is consistently developing their search algorithm. As a result, SEO is additionally changing. The strategies that were working well 10 years ago aren’t any longer effective. So if you would like to remain on the highest of Google SERP, you would like to stay yourself updated and use modern SEO techniques.

These days, old style SEO techniques like keyword stuffing and personal blog networks (or PBNs) are greeted with penalties instead of rankings. That’s why you must keep yourself updated on modern SEO best practices and keep a watch out for brand new updates, changes by Google, and shifts within the industry.

Buying backlinks

Backlinks are among the foremost important ranking factors. But If you’re buying links to spice up your website rankings, you may find yourself with a penalty from Google. this implies you’re not only wasting your money but also potentially ruining your website’s chance to rank on search engines.

According to Google, most sites that sell links don’t actually boost your rankings. That’s because essentially, most link-builders and link-sellers all have the identical list of websites from which they sell links. the nice news is that Google also has the identical site lists, which implies they’re ready to devalue these sites. If you’re still not convinced, hear me out. whether or not you haven’t gotten a Google penalty for shady links or techniques yet, it doesn’t mean that you’re safe. Your website should still get a penalty today for links that you simply built years ago.

If you continue to want to pay money to induce links, i’d recommend that you simply hire an SEO services company that may acquire top-tier links in your niche without breaking any of Google’s rules.

Forgetting about content formats apart from text

Doing SEO for text-based content can feel difficult because every site and blog is doing the identical thing. In 2021 and beyond, it’s good to recollect that content doesn’t necessarily equal the word. There are other content formats (think videos, infographics, podcasts, webinars, and images) that you just can use to rank on Google and drive organic traffic to your website.

Many people prefer watching videos over reading. That’s why you’re probably seeing more videos on social media feeds likewise as on Google SERP. These days, videos are the content format with the best demand, and that i would guess that the demand will only increase within the near future.

And if you continue to need convincing, consider this: supported my experience, video content takes less time to rank on Google and YouTube than text-based content does.

Ignoring branded SEO & EAT

SEO isn’t almost ranking higher on Google. It’s also about building a trustworthy brand. Today, Google favors sites that are genuine, trusted, and popular. this can be Google’s E-A-T (expertise, authority, and trust) concept. Google determines the EAT of an internet site by employing a combination of varied data points and algorithms.

Here are some ideas on a way to demonstrate your expertise, authority, and trustworthiness: Make sure your SEO strategy also includes ways to extend brand-related searches

Try to get featured on top media publications. Provide information about your company, like location (address), author bios, recognitions, and awards won.


We know that SEO may be a lot of labor. which it’s demanding to recollect all the various parts that you simply must work on. But it’s important to try and do so, on an everyday basis. You don’t want one amongst the mistakes we discussed to cost you your rankings. So ensure to: target site speed, write great content and optimize for the correct keywords. If you create sure people visit your site and don’t leave immediately, have great calls-to-action, link internally and steel on self for mobile. Do all of this and you’re already on your thanks to a well-optimized website, the holistic way.

And if you wish some more help to work out what to figure on, try our page on SEO fitness. On there, we discuss everything you’ll be able to do to induce your website into shape and healthy again! Plus, you’ll be able to take a quiz to seek out out the state of your technical or content SEO.

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