Digital WoM

Importance of Website Structure

Website Structure


Site structure may be a vital aspect of your SEO strategy. The structure of your website shows Google which pages of your site are most vital. This implies you’ll be able to influence which articles will rank highest within the search engines together with your site’s structure. So, better get the picture right! It’s also a really actionable part of your SEO strategy. you’ll all start improving your site structure today. During this SEO basics post, you’ll read why site structure helps SEO, and we’ll give three quick recommendations on a way to start improving your site’s structure.

Starting a blog/website nowadays isn’t a difficult task but increasing its visibility and improving rank is the huge task we face afterward. This can be the most important challenge for bloggers, small businesses, and private website owners.

Websites with loading time over 3 sec ends up in a higher bouncing rate and that’s where website structures come within the role.

As Google continues to evolve their search algorithm and make it easier for users to search out the knowledge they’re looking for, websites should evolve their SEO techniques moreover. One site element that continues to grow in importance and affect SEO more and more is site structure. the higher your site is structured the higher it’ll perform on search engines. Some sites are well structured and straightforward to navigate while others are disjointed and confusing to their users. If you create a streamlined site structure that’s easy to navigate and is sensible to users you’ll see growth in your site’s SEO.

With today’s fast-paced lifestyles, nobody likes to attend for long or feel lost while trying to find information online. Therefore, as a marketer, it’s crucial to structure your website in an easy-to-navigate manner to retain the interest of your audience. And site structure is what we are going to speak about today.

What is site structure?

Site structure refers to how you organize your website’s content. a web site often consists of content on a spread of – related – topics, presented on posts and pages. Site structure deals with how this content is grouped, linked and presented to the visitor. If you structure your website well, it’ll enjoy this; users will find them far more easily and Google can index your URLs better. Taxonomies, like categories and tags, but also internal links, your navigation and breadcrumbs are the tools to structure your site.

Site structure or website architecture refers to how your website is intended or how various pages on your website are connected for excellent user experience. This can be important not just from the user’s perspective but also for computer program optimization.

Why does Site Structure Matter?

Website structure refers to the way an internet site is about up i.e. how the homepage, category and tags pages and other important pages are interconnected.

Ideal site structure of any site should resemble a pyramid with homepage at the highest and categories with subcategories beneath it.

Probably the most effective reason to possess a well structured site is to supply the simplest possible experience to your users. whether or not site structure had no effect on SEO you’d still want to put a stress thereon for your users sake. Someone visiting your site should be ready to easily find the data or products they’re trying to find. A user should know where they’re on your website and where to travel to search out what they’re searching for. Consider for a flash that you simply are visiting a ironmongery shop for the primary time, and none of the aisles were labelled and there was nobody around to assist you discover what you would like. Would you come to the current hardware store? Would you allow and just attend a competitor that would facilitate your finding what you need? Well your website is not any different. Taking SEO out of the equation you must want proper site structure just to push user interaction and to drive leads from your website. you do not want users leaving your site straight away because they’re confused.

Structuring your website is crucial for both its usability and findability. Many sites lack a morphology to guide visitors to the data they’re trying to find. Having a transparent site structure also results in a stronger understanding of your site by Google, so it’s incredibly important for your SEO. Let’s take a better look at how this works.

What is the importance of Website structure?

A smooth user experience

If your website is appealing and informative and has hassle-free navigation, users will want to spend longer thereon, increasing the dwell-time and decreasing the bounce time. This will, in turn, indicate to Google that your website is a superb result to be displayed for a quest query and might boost your rankings.

Good site structure can get you sitelinks

Sitelinks on a SERP show your website’s important pages. These are of an excellent SEO advantage and might improve clickthrough rate, better your brand’s reputation and facilitate your rank better on SERPs. Google awards sitelinks to websites with excellent site structure. Currently, you can’t add a sitelink on your own.

Improved Crawling

A properly designed website structure with good internal linking will help not only users but also crawlers that crawl your website by letting them discover important pages.

Prevents from competing along with your website

Sometimes, you’ll have different blog posts written around the same topic. If your site is intended correctly, it can facilitate your avoid having competing webpages and keyword cannibalization.


A website structure may be a result of precise thinking and organization. It’s an important aspect of SEO and may be done before the creation of your website. However, if your website is live, you’ll be able to always rework on the look and improve its structural organization for SEO. It can help both the users and crawlers with easy navigation. So, don’t hesitate to speculate it is slow and resources to make an SEO-friendly website.

Consider the above suggestions to structure your site and let us know the way it worked for you.

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