An efficient ORM increases the credibility of your website. The lack of effective online management of your reputation can cost you your existing customer base. Reviews from customers are considered as impeccable recommendations.
Expand your customer base
Whatever people say about your business online is likely to stay around for a long time, but you actually have a chance of turning a negative opinion about your business. By using a proper response, you can turn an unhappy customer into a loyal fan.
Build brand image
An effective ORM strategy helps you in developing your brand’s image. It helps you in utilizing negative opinions to your benefit.