Digital WoM

Benefits of SEO for local business


SEO is the best way to grow your local business and ensure that your website appears on the top 5 results of a Google Search.

90% of the people in your local area rely on the internet for their queries. Therefore, having an online presence of your local business is a must.

We will provide you with the best SEO tips for your business to boost your website’s rankings in search engine results and increase sales.

Here are the top 10 local SEO tips for Small Business

1. Create Localized Content

Creating localized content is the most important tip for local SEO and will attract a lot of website traffic from your local area.

Know the local issues in your area and local news stories.

Find out what relates to your local audience, what are questions they need the answers to.

You can contact customer care for this data because they answer people’s questions every day.

Now, you can create content based on the information you have collected and appeal to your local audience and grab their attention to convert them into your customers.

2. Insert Local Keywords

Keywords are the most important thing in SEO. They are the search terms used by people that are looking for a product or service.

If you are trying to attract your local audience, you should know which keywords people generally use in search engines in your local area when they are looking for similar products or services you offer.

Localized keyword research is a must for perfecting local SEO and there are keyword research tools as well to help you with that.

Google’s keyword planner will provide you with keywords you need to make sure that your website reaches your local audience.

3. User-friendly website

Everyone wants a smooth, clean, user-friendly website nowadays. A non-user-friendly website encourages high bounce rates, pages per session, etc.

SEO helps local businesses to make a user-friendly website. Having a user-friendly website encourages visitors to stay longer on your website and ultimately get converted into potential customers.

If you have a mobile-friendly website, it will increase your website’s rankings in search engine results as search engines like Google marks a website rather discreetly as “mobile-friendly” and “non-mobile-friendly” and ranks websites accordingly.

4. More Customers

Every local business wants to stand out against its competition and increase its customer base. 

One of the benefits of SEO for local businesses is that it brings more and more customers to your business. SEO will result in constant lead generation 24/7 and will encourage visits from your local area.

SEO is the most efficient marketing strategy for local businesses.

5. Cost-effective

Earlier, businesses used to spend more money on Ads than they earned from doing business deals. They also used to enlist third-party lead generation companies that gave un-qualified leads at a high cost.

SEO is the most affordable marketing strategy for local businesses instead of spending money on posting Ads on billboards, newspapers, etc.

Nowadays, Google acts as a free advertisement for your business. SEO will allow you to gain more valuable leads than you get from paid Ads.

SEO will help you save valuable time and money that you can use to grow your business.

6. Bypass Competition

Earlier, a local business used to own a particular local area. Digital Word of mouth references were the real deal back then and other local businesses failed to reach out to their targeted customers.

Those days are long gone. People rely more on the internet now for their queries and different products or services.

If you have a proper SEO marketing strategy, they will find your business first and you will be able to stand out against your competitors.

7. Brand Awareness and Trust

SEO plays an important role nowadays in building your brand.

If you have a good SEO marketing strategy, your website will show up on the top 5 results of a Google Search. People trust these top 5 websites and are more likely to click on them than the ones below.

SEO is the best way to build brand awareness and trust as people will trust a business with a strong online presence more than a business with a weak one.

8. Create a Google My Business Page

The number of searches with the keyword “near me” is increasing day by day. If you have a local google my business page, your website will show up on the top 3 websites under a map.

For example: – If you search something like “printing and binding shop near me”, the search results would be like this: –

This map covers almost half the screen and people are more likely to click on these websites than the ones below these.

So, if you have a local google my business page, your website will receive an increased number of website traffic from your local targeted audience.

To set it up, you can go to and fill out your profile.

9. Focus on Reviews

Having good reviews on your website will earn your customer’s trust and also encourage local customers to buy from you.

If you have a lot of happy customers, make sure you are actively asking for reviews on Google, Instagram, Facebook, and other important third-party review sites.

10. Mobile-friendly Website

Almost 90% of the people in your local area turn to mobile phones to resolve their queries and look for a product or service.

If you have perfected local SEO, it will appear on the first 5 results and if your website is not mobile-friendly, they will get frustrated and switch to a different website.

All your SEO efforts will go in vain. 

Therefore, it is important to make sure that your website is mobile-friendly so that people stay longer on your website and eventually become your customers!