Digital WoM

SEO Success Metrics


Having a successful SEO strategy and implementing it is not enough to rank high in search engine results. Search engine rankings take days, even weeks to update.

Therefore, it is very important to measure your SEO performance so that your SEO efforts do not go in vain. 

Tracking your SEO performance is the most important thing to retain your clients and to make sure your website appears on the first page of a search engine result. 

To assess performance and maintain a healthy, optimized website, SEO metrics are data points or indications that should be tracked and monitored. Monitoring your SEO data may help you plan future initiatives, whether it’s to gauge engagement or reflect on SERP authority.

Importance of tracking SEO performance

To demonstrate the benefit of SEO, professional SEOs measure everything from rankings and conversions to lost links and more. Measuring and refining the effect of your work is crucial to your SEO performance, customer retention, and perceived value. When something isn’t working, it also helps you refocus your priorities.

SEO metrics provide valuable information into how your organic search strategy is doing, whether you’re looking at ranks, traffic, engagement, leads, orders, or income. SEO analytics may also help you develop new tactics or revise and enhance an existing one.

Here are 5 SEO metrics you can track: –

1. Constant Leads and Sales

Leads and sales are the most important things for your business. Without them, your business cannot survive. Your website should be able to support your business.

Tracking your SEO campaign on leads and sales is very critical for your business. 

You can track leads from tools like Google Analytics which will show how many users have clicked on the “contact us” page. From there you can contact these leads and convert them into customers.

2. Organic Traffic for SEO Success

One of the most important metrics to track SEO success is organic traffic. Organic search traffic is increasing month over month, indicating that your rankings are improving (even for terms you weren’t targeting).

While other metrics may reveal trends, this one provides concrete evidence that your efforts are resulting in more visits, leads, and, hopefully, conversions.

How would you feel if you have spent the last 6 months in SEO campaigns and it does not get you the desired outcome? All the SEO effort will go wasted if it does not bring you the desired website traffic.

Therefore, it is very important to monitor a month-by-month increase in the number of visitors from organic search. This metric gives you proof that your SEO efforts are bringing in the target audience or not.

You can get this data from Google Analytics easily.

3. Keywords Rankings in SEO

Keywords are an essential part of optimizing your website for SEO. Having keywords on your website is important but knowing the right keywords which drive the most organic traffic to your website is even more important.

Therefore, ranking keywords is a very important SEO success metric. You need to do proper keyword research and find out which keywords are attracting the most website traffic to your website and rank them accordingly.

You can use Google Search Console to see the keywords that are driving organic traffic to your website.

4. Number of Backlinks Created For SEO

A backlink is a link that connects one website to another.

Having backlinks for your website increases its credibility and Google uses backlinks as a ranking factor in search engine results.

Therefore, the number of backlinks is an important SEO success metric. You should keep track of the quality and relevancy of your backlinks so that your website ranks higher on search engine results.

Ahrefs is a good tool to keep track of backlinks and referring domains.

5. Bounce Rate, Pages per Session, Page Load Time 

Bounce Rate means the percentage of people who switched websites as soon as they landed on the entrance page. You should ensure that your homepage is relevant and engaging so that the bounce rate can be reduced.

Pages per session mean the number of pages visited by a person in a single session. The higher the number, the better it is for your business!

Page Load Time means the time it takes for your website page to load. A high page loading time is one of the major reasons why the bounce rate increases. 

These factors should be tracked to see how your website traffic behaves when they visit your website. You should keep track of these important user engagement metrics to improve user experience and boost your ranking in search engine results.

You can use Google Analytics to keep track of all the above factors.

6. Page Speed for SEO

Page speed is one of the most important aspects of your site’s ability to rank highly and convert visitors into customers, and it is one of the most important factors in the experience you give.

As you optimize your site, keep a watch on your load times to see if your modifications are having an effect.

Google’s PageSpeed Insights tool is one of the finest methods to monitor your page performance. This program assigns a score to each page and offers suggestions for how to enhance performance.

7. Domain Authority for SEO

Most major integrated SEO tools (Moz, Ahrefs, SEMrush, and others) employ Domain Authority / Domain Rating to assess a website’s overall SEO strength. The score is determined by a variety of variables, including the number of backlinks, the quality of referring websites, and other considerations.

This statistic is unique in that it is calculated using ranking criteria. Work on improving your Domain Authority if you want to appear at the top of the search results.

SEO Metrics Tools

There are these tools, specifically for good SEO metrics:

  1. Google Analytics
  2. Google Search Console
  3. SEMrush
  4. Ahrefs


The good news is that you can simply monitor all of these SEO indicators with just a few tools. You must also keep an eye on them. SEO is a zero-sum game in many respects. When one page’s rating climbs, another lowers. If you want to stay ahead of the competition, you must constantly monitor your SEO performance indicators and optimize depending on the information gained. Always use these recommended tools to work efficiently and see successful results.