Website Audit

An audit is one of our web agency’s services because we know from experience that websites are capable of more! Let’s take a look at how we do a website audit.

What is website audit and why do you need it?

Websites are complex and have recurring issues all the time. That is why website audit is a complete necessity for your business. It helps in identifying problems that you won’t be aware of unless you audit your site regularly.

Website audit provides you a full analysis of all the factors that affect a website’s visibility in search engines. It involves technical audit, user experience, and SEO issues. The process helps in recognizing problems hindering your website’s traffic potential by costing you sales or conversions, confusing your visitors and technical issues. Ofcourse, recognizing these issues is only half the solution, you have to fix them.

An audit is performed to identify a spectrum of website issues. It helps in determining if your website is entirely accommodated for search engine traffic, contains any broken files or links, loads quickly, is user-friendly and also comprises genuine content.

Conducting orderly site audits is crucial because it not only generates traffic on your site, it also makes certain that your website is reaching its full potential. Not addressing your website is bound to present some issues, no matter how optimized it is. These can include issues like a decrease in traffic, or a decrease in conversions, which can be a major hitch.

How does website audit work?

A website faces a compass of issues like technical SEO riddles, sluggish page speed, duplicate content, broken links, or anything that could be potentially stopping your website from getting all the traffic. The first step towards improving your website is to run a through analysis and focusing on identifying problems and enlisting the actions needed to improve its search engine optimization (SEO).

There are several tools offering recommendations to increase your website’s ranking in search engine results which will include on-page and off-page SEO audit like broken links, duplicate titles and description, HTML validation, website statistics, error in pages, index of pages and site load speed. Website audit is befitting for all online firms and improves different facets of the websites.

In easier words, website audit tools scan your website for any technical problems. They identify on-page and off-page SEO issues. These tools check for broken files and internal or external links and also find weak or duplicate content.

What does website audit do to your business?

There are several reasons to perform a website audit, we have enlisted the most important of them.

Improve SEO ranking

The most significant reason is improving SEO ranking. Website checks performed for SEO purposes identify the shortcomings of a website. These shortcomings most often reduce a website’s SEO ranking. It helps in enhancing the SEO score of your website.

Content audit

Content is a crucial part of any website or business. This is where website audit comes in to help. It is used to examine your site’s engagement and what changes need to be made to the content to enhance the site’s performance.

Optimize your website

Conducting regular site audits is an important task. Optimization is not only identifying all website issues but also finding ways to solve them. Maintain your website maintenance before it becomes a hassle. Tackle problems as they come and step up for SEO success.

Website security

Security is one of the most important aspects of your website. With website audit you can identify security breaches and prevent them from comprising sensitive information.

Check duplicate content

Duplicate content confuses search engines. It can affect your ranking and damage your website. The audit checks for duplicate content and optimize it before it can cause serious damage.

Design Improvements

Our auditors will critique your overall web design and user experience. We’re grading each page on: ease of navigation, page layout, continuity, quality of images and iconography. We also judge the effectiveness of your calls-to-action and contact forms.

Benefits of choosing website audit services from us

Digital WoM, a top SEO agency helps your business by providing in-depth website analysis, which ultimately increases your website’s visibility. Not only that, we will help you in identifying issues hampering your business and tackling them.

The design, functionality and success of your website are only restricted by your imagination. Let our team of experts execute your ideas and transform your business.