Backlinks and Link Building in SEO

Backlinks and Link Building in SEO

If you have a website, I am sure you have worked hard and put in long hours to make high-quality content for your website. But, if your website is still not visible to your target audience, it is because your content’s quality alone doesn’t mean it will rank high on search engine results. You have to establish trust, credibility, and domain authority of your website. Backlinks and Link Building will help you with that.

Am I sure you have heard about the term “SEO”? No? Alright, SEO stands for “search engine optimization. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.

Within SEO, link building helps in driving organic traffic through search engines. Link building is the process of earning high-quality backlinks from websites to rank higher on search engine results and get more website traffic from your targeted audience.

Backlinks are links in a website that takes you to a different website when you click on them. Having high-quality backlinks helps in higher recognition of your brand and drives referral traffic to your website. 

Along with high-quality content and good user experience, backlinks and link building in SEO will result in an increase in organic traffic for your website.

Why is Link Building Important for SEO?

Google sees link building as a ranking factor for web pages. High-quality backlinks send a signal to Google’s algorithm that ranks your website for relevant keywords.

Link building is a lot of work. The number of backlinks needed to land on the first page of a search engine result is terrifying. But, if you get it right, your website will stand out from your competitors by showing up on #1 in the search engine result. You will enjoy higher website traffic and revenue.

Link building also ensures that visitors spend more time on your website. Users that click on your website’s link find the content of your website relevant to them. The content engages visitors, and they are more likely to buy from you.

Links are the best way to determine the quality of a website for search engines. Therefore, you should know how to get high-quality backlinks and how to build them.

How to Build High-Quality Backlinks?

Earlier, to earn backlinks, people used to submit an article and get backlinks. Now, the correct backlinks will rank your website on the first page of a Google search and build your brand, whereas the wrong ones will result in the penalization of your website.

Some marketers buy high-quality backlinks, which may also lead to penalization of your website. Buying backlinks goes against Google’s terms of service.

How do you get valued backlinks to a website? These steps will teach you how: –

1. Understand What Google Wants

Understanding what Google wants will help you generate high-quality backlinks. Read Google’s mission and create content accordingly.

Google values information more than anything. Building high-quality backlinks are not enough. Your content should also be high-quality and organized.

Before building a high-quality backlink, ensure that your content is the best out there and stands out from your competitors.

Make sure your website is easy to navigate through all the tabs and content. Google values user experience and ranks websites accordingly.

2. Measure Your Backlink Building Efforts

Building high-quality backlinks are hard. Even if you manage to get backlinks, if your content is not relevant or good enough, all your backlink-building efforts will get wasted. 

Most of your effort should go towards creating content that will make it easier to get high-quality backlinks.

High-quality backlinks are all about relevancy and authority. If you have a perfume business and people are getting links to your website on a real estate website, Google won’t see that backlink as relevant and will not rank your website.

Whereas, if you earn a backlink from a similar website, you will not only rank higher on search engine results, but your site will be relevant for those who visit it, and it may lead to conversions and boost sales.

To get relevant websites with authority to earn high-quality backlinks, search keywords that align with your website, and choose a suitable website. 

Check the domain authority and relevancy of these websites to find the best website for generating backlinks.

Check the quality of content these websites produce and try to replicate or increase that quality in your content.

3. Earn Editorial Backlinks

Editorial links (also known as natural links) are a great way to increase your website’s ranking on search engine results. Google values these editorial links and ranks your website accordingly.

How to earn Editorial Backlinks? Publish evergreen content that stays relevant for a long time. Evergreen content remains useful for readers for a long time and gets maximum shares.

Evergreen content also attracts a lot of high-quality backlinks. It attracts editorial links. It is the type of content that is backlink-worthy.

To write evergreen content, you should do proper keyword research to find keywords with the maximum search volume and make high-quality content using those keywords.

Analyze your competitors and produce content of a higher quality than them and more informative. You can also use local keywords in your content to target your local audience to get better results.

Remember to update your content with the changes in the market. Just because your content is relevant now does not mean it will stay that way. To ensure that your content remains relevant, regularly refresh and update your content according to the new changes in the market.

Link Building Strategies

In the past, link building focused on quantity, not quality. Now, it is the other way around. Today, link spamming will only get your website penalized by Google, and your website will rank low on search engine results.

Here are some proven link building strategies for your website: –

1. Guest Blogging

Blogging was and still is one of the best strategies for building links. The quality of the content in the pages should be high to generate maximum high-quality links. When you do active blogging, your links grow by more than 90%.

Guest blogging is one way to get high-quality links for your website. Guest blogging means writing content for other company’s websites to get referral traffic and brand awareness for their website.

Look for guest posting sites where your guest post can get maximum social media shares. 

Once you find a suitable guest posting site, your website will be visible to your targeted audience, and you will earn referral traffic back to your website.

Search google and figure out the most effective guest posting site from the top 10 results. Study the audience of the guest posting sites, their user experience, and what type of content gets maximum share before posting content.

Today, Guest blogging is considered a traditional link-building strategy. Guest blogging in the past was easy to do, but not anymore. If you are willing to do guest blogging today, you should be ready to post high-quality content regularly for success.

2. Broken Link Building

Broken Link Building is another strategy of link building. It involves finding a broken or dead link and redirecting that link to your web page instead!

Sounds easy, right?

But it is not that easy. If there is a broken link titled “5 benefits of link building” on a website, you need to publish your blog on that topic and then ask the owner to replace the broken link with your website’s link.

Find relevant broken links. If you replace a broken link titled “Benefits of Yoga” and your website offers SEO services, Google may penalize your website.

Broken link building is one of the best practices if you are too busy to post content. It will help you earn valuable links.

3. Social Media Backlinks

Social media is one of the most popular platforms to promote your brand and get valuable links. Creating a social media page and posting content for your target audience will result in high website traffic and constant leads.

It will help you gain the trust of your customers and will make people learn more about your business. If your social media account has a high following, you will earn maximum shares from your followers.

Create a social media page and place a link to your website in the bio. If people like your content, they will visit your website and refer it to other people. 

It will also help you get relevant traffic because visitors already know what type of products or services you offer and are interested in them.

4. Grow your Brand

Growing your brand is the best strategy to earn natural links. When you post high-quality content every day and promote your brand, other websites will naturally link to your website because of your domain authority.

A natural link is a link that is not part of a sponsorship or anything. It is about giving credit to the website which deserves it.

If you grow brand awareness and constantly build your brand, you will get natural links within 24 hours after posting content from authority websites. 

Therefore, the quality of your content and brand should be the best out there.

5. Do-Follow Backlinks

Many people do not follow backlinks and focus on getting new links. Before building new backlinks, you should keep track of your existing backlinks and measure their success.

Keeping track of existing backlinks will let you know what type of content generated maximum backlinks and what type of content you should avoid.

Some of your links may also be broken or removed by the owners of the sites. Fix these broken backlinks and redirect them back to your web page.  

You can get data on your backlinks on Ahrefs, sem rush, etc., and know the status of your backlinks.

6. Replicate Competitor’s Backlinks

Replicating competitors’ backlinks is one of the most popular and effective strategies for link building. Get the backlink portfolio of your competitors by using the sem rush SEO competitor analysis tool.

Determine the source where their best backlinks are coming from and what keywords they are targeting. They may be buying backlinks or getting sponsored backlinks.

But you do not need to worry. Google believes in the process of earning backlinks. Do proper research on your competitors and try to replicate what they are doing right. 

Search for the product or service you offer on Google to know your competitors. Check out their domain authority and relevancy and try to replicate that for your website.

Once you find the source of your competitor’s backlinks, try to connect with this source or similar sources on social media and build a relationship with them.

Persuade them to insert your backlinks into their websites and replicate the success of your competitors.


Link Building and backlinks are the best SEO practices today. Quantity of backlinks does not matter much to Google, but rather the experience you provide to the users on the web page the backlink redirects.

Post-high-quality blogs every day to earn natural links. Understand the power of natural links and create content accordingly. 

Follow these link-building strategies to get ahead of your competitors and rank your website on the first page of a Google search.

Get high-quality backlinks now!

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