Social Media Client-2

Transforming Social Media for Manchukonda's Sri Lalithambica with Digital WOM

Increased Followers, Subscribers, and Page Likes Using Social Media.

About the client

Manchukonda’s Sri Lalithambica Gems and Jewellers is a leading player in the Gold & Silver showrooms industry, known for its exquisite collection of jewelry that caters to a wide range of customers. Their legacy in the jewelry market is built on trust, quality, and customer satisfaction. With a strong offline presence, they aimed to amplify their online footprint to reach a broader audience and engage more effectively with their customers through social media.

Objective

The primary goal of our digital marketing campaign was to increase YouTube views and subscribers, improve Instagram profile visits and impressions, and enhance Pinterest activity. By leveraging the power of digital word-of-mouth (WOM) and social media marketing (SMM), we aimed to build a robust online presence for Manchukonda’s Sri Lalithambica and drive engagement and leads through various social platforms.

Challenge

Despite being a well-established brand in the offline market, Manchukonda’s Sri Lalithambica faced several challenges in their digital journey:

  • Low YouTube Engagement: Their YouTube channel had minimal views and subscribers, indicating a lack of effective content strategy and audience engagement.
  • Inefficient Instagram Profile Visits and Impressions: Their Instagram account was not attracting enough profile visits and impressions, leading to low engagement and brand visibility.
  • Lack of Pinterest Activity: Their Pinterest account was inactive, missing out on the opportunity to reach a wider audience through visually appealing content.

Strategy

To overcome these challenges, we devised a comprehensive social media strategy that included the following steps:

  • Account Creation and Optimization: We created professional accounts on Instagram, YouTube, and Pinterest, ensuring they were optimized with relevant keywords, high-quality images, and detailed descriptions to attract the target audience.
  • Regular Posting Schedule: We maintained a consistent posting schedule across all platforms to keep the audience engaged and informed about the latest collections, offers, and events.
  • Content Creation: We produced high-quality content tailored to each platform, including engaging videos for YouTube, eye-catching images and stories for Instagram, and visually appealing pins for Pinterest.
  • Integration with WhatsApp: To streamline lead management and communication, we integrated social media accounts with WhatsApp, enabling real-time interactions with potential customers.
  • Engagement Tactics: We utilized various engagement tactics such as contests, giveaways, and influencer collaborations to boost interaction and attract more followers.

Reviewing up results

Our Instagram Post Activity

Instagram Insights

Our Instagram marketing efforts paid off significantly. The account achieved remarkable results, including:

  • Reaching 567 unique accounts.
  • Receiving 473 profile visits.
  • Engaging in 409 content interactions.
  • Actively engaging 57 accounts.

The top-performing post was a reel that garnered 236 plays, reached 215 new accounts, and accumulated a watch time of 13 minutes and 17 seconds. This post highlighted the brand’s intricate jewelry designs, captivating the audience and driving substantial engagement.

Top Performing Post

The top-performing post was a reel that garnered 236 plays, reached 215 new accounts, and accumulated a watch time of 13 minutes and 17 seconds. This post highlighted the brand’s intricate jewelry designs, captivating the audience and driving substantial engagement.

Inbound Messages on Instagram

Thanks to our ongoing marketing endeavors, we received numerous inbound messages on Instagram from viewers expressing interest in the products. This direct communication channel helped in nurturing leads and converting inquiries into sales.

Posting Activity on Pinterest

We revitalized the Pinterest account by sharing visually appealing pins that showcased the brand’s exquisite jewelry collection. These efforts resulted in:

  • 1320 impressions
  • 41 meaningful engagements
  • 7 outbound clicks directing viewers to the Instagram profile

These metrics indicate a growing interest and engagement on Pinterest, driving traffic to other social platforms and enhancing overall brand visibility.

Pinterest Insights

Overall we’ve achieved quite an impact: 1320 impressions, 41 meaningful engagements, and 7 outbound clicks that directed the viewer straight to our Instagram profile.

Posting Activity on YouTube

We’ve shared a total of 21 YouTube Shorts

YouTube Channel Metrics

Our YouTube strategy focused on creating engaging short videos (YouTube Shorts) that highlighted the brand’s unique offerings. The channel saw substantial growth, including:

  • An increase to 174 subscribers, with 58 new subscribers in a month.
  • Achieving 1070 views and 50001 impressions.
  • A 1.9% click-through rate (CTR).
  • 4185 feed appearances.
  • Receiving 94 likes and boasting an impressive 3.9-hour average watch time.

The top-performing short video appeared 781 times in feeds, garnered 206 views, and accumulated a watch time of 0.8 hours. These metrics demonstrate the effectiveness of our video content in capturing audience attention and driving engagement.

Our Top Performing Short

Our standout video of the month took center stage, appearing 781 times in feeds and garnering a total of 206 views accumulating a total watch time of 0.8 hours.

Rankings on YouTube in Shorts Section

We secured two positions out of the top 10 in the YouTube Shorts section for the keyword ‘Best Jewellery shop in Vizag.’ This achievement significantly increased the brand’s local reach, making it more discoverable to potential customers in the region.

Final Comparision

A quick metric comparison reveals remarkable growth across all social platforms. The strategic implementation of digital WOM and SMM not only enhanced online visibility but also drove significant engagement and lead generation for Manchukonda’s Sri Lalithambica. The integration of social media with WhatsApp proved to be a game-changer, facilitating real-time communication and improving customer interaction. Overall, the case study of Manchukonda’s Sri Lalithambica Gems and Jewellers showcases the power of a well-executed social media strategy in transforming a brand’s online presence and achieving substantial growth in followers, subscribers, and engagement.