Search Engine Optimization Client-1

About The Client

Sonu Sood, an actor and philanthropist, started the Sood Charity Foundation. He aims to help people all over India through different projects. They provide modern resources and support folks from all walks of life. The foundation has assisted thousands worldwide and keeps working to spread the word, help those in need, and inspire others to join the cause.

About The Client

Sonu Sood, an actor and philanthropist, started the Sood Charity Foundation. He aims to help people all over India through different projects. They provide modern resources and support folks from all walks of life. The foundation has assisted thousands worldwide and keeps working to spread the word, help those in need, and inspire others to join the cause.

Objective

The primary goals for collaborating with Sood Charity Foundation included:
  • Increase Online Visibility: Elevate the foundation’s presence in the digital landscape to reach a broader audience.
  • Boost Organic Traffic: Drive more traffic to the website through organic search to increase engagement and support.
  • Establish Authority and Trust: Position the foundation as a reputable and trustworthy entity in the charity sector.
  • Enhance Donation Conversions: Improve the conversion rate of website visitors into donors.
  • Expand Reach to Target Audience: Identify and connect with the right audience segments interested in the foundation’s work.
  • Encourage Social Sharing: Leverage social media to amplify the foundation’s message and reach.

Challenges

The foundation faced several significant challenges:
  • Low Domain Authority and Page Authority: The website struggled to rank well on search engines due to its low domain and page authority.
  • Lengthy Website Loading Times: Slow page load times negatively impacted user experience and search engine rankings.
  • Minimal Organic Traffic: The website received very little organic traffic, limiting its reach and engagement.
  • Scarcity of Backlinks: A lack of backlinks hindered the website’s credibility and authority in the eyes of search engines.
  • No Donation Tracking: The website lacked proper tracking mechanisms to monitor donation activities.
  • Website Not Optimized for SEO: The site was not optimized for search engines, making it difficult for potential donors to find it online.

Objective

The primary goals for collaborating with Sood Charity Foundation included:
  • Increase Online Visibility: Elevate the foundation’s presence in the digital landscape to reach a broader audience.
  • Boost Organic Traffic: Drive more traffic to the website through organic search to increase engagement and support.
  • Establish Authority and Trust: Position the foundation as a reputable and trustworthy entity in the charity sector.
  • Enhance Donation Conversions: Improve the conversion rate of website visitors into donors.
  • Expand Reach to Target Audience: Identify and connect with the right audience segments interested in the foundation’s work.
  • Encourage Social Sharing: Leverage social media to amplify the foundation’s message and reach.

Challenges

The foundation faced several significant challenges:
  • Low Domain Authority and Page Authority: The website struggled to rank well on search engines due to its low domain and page authority.
  • Lengthy Website Loading Times: Slow page load times negatively impacted user experience and search engine rankings.
  • Minimal Organic Traffic: The website received very little organic traffic, limiting its reach and engagement.
  • Scarcity of Backlinks: A lack of backlinks hindered the website’s credibility and authority in the eyes of search engines.
  • No Donation Tracking: The website lacked proper tracking mechanisms to monitor donation activities.
  • Website Not Optimized for SEO: The site was not optimized for search engines, making it difficult for potential donors to find it online.

Overall Organic SEO Traffic

  • From April 2022 to November 2023:
  • New Users: Organic new users improved by a staggering 30732.59%.
  • Donations: Generated approximately 1699553.28 INR in donations purely from organic traffic.
  • Organic Traffic from Last 1 Year:
  • In the past year:
  • Traffic Improvement: Organic traffic improved by 33.69%.
  • Donations: Generated approximately 1699553.28 INR in donations from organic traffic.
  • Conversion Rate: Improved the conversion rate by 920% compared to the previous year.

Solutions

To address these challenges, we implemented a comprehensive SEO strategy comprising the following elements:

Keyword Analysis and Optimization:

  • Research: We conducted in-depth keyword research to identify relevant and valuable keywords for the charity’s industry.
  • Optimization: Optimized website content, meta tags, and headings to align with these keywords.
  • Result: The website began ranking higher on search engine result pages (SERPs) for targeted keywords, increasing visibility and traffic.
007 - Laptop chartCreated with Sketch.

Technical SEO Enhancements:

  • Audit: Conducted a thorough audit to identify technical SEO issues affecting organic traffic.
  • Improvements: Addressed broken links, slow page load times, and mobile responsiveness.
  • Result: Enhanced user-friendliness and search engine-friendliness, leading to improved rankings and better user experience.

Content Strategy:

  • Development: Crafted a content strategy focused on creating informative and engaging content tailored to the target audience.
  • Implementation: Produced high-quality blog posts, articles, and other content to attract and engage visitors.
  • Result: Increased traffic and lead generation through valuable and relevant content.

Link Building Wizardry:

  • Campaign: Executed a strategic link-building campaign to secure placements on authoritative websites.
  • Result: Boosted domain authority, improved keyword rankings, and increased overall website traffic.

Overall Organic SEO Traffic

  • The project was started in April 2022.
  • Here we have compared the overall performance from April 2022 to till Nov 2023 with the previous period.
  • Throughout this period our website’s organic new users improved by 30,732.59%.
  • We have generated about 1699553.28 INR of donations purely from organic traffic.

Organic Traffic From Last 1 Year

  • In the last year, our website’s organic traffic is improved by 33.69%.
  • We have generated about 1699553.28 INR of donations purely from organic traffic.
  • We have improved the conversion rate by 920% from last one year.

Organic Traffic Donation From Last 1 Year

SEO Traffic In Last 6 Months :

In the last 6 months, the number of organic users has improved by 92.28%.
  • Impressions and Clicks: Impressions increased from 1.58M to 2.18M, and clicks rose from 161K to 351K.
  • Organic Users: The number of organic users improved by 92.28%.
  • Donations: Generated 1191385 INR in donations from organic traffic.
  • Visibility: Online visibility improved by 99.62%.

organic conversions in last 6 months

  • In the past year:

    • Traffic Improvement: Organic traffic improved by 33.69%.
    • Donations: Generated approximately 1699553.28 INR in donations from organic traffic.
    • Conversion Rate: Improved the conversion rate by 920% compared to the previous year.

organic page views In last 6 months

  • In the past year:

    • Traffic Improvement: Organic traffic improved by 33.69%.
    • Donations: Generated approximately 1699553.28 INR in donations from organic traffic.
    • Conversion Rate: Improved the conversion rate by 920% compared to the previous year.

content strategy

  • We developed an effective content strategy to maximize website traffic and boost organic leads:

    • Execution: Produced engaging and informative content to attract substantial traffic.
    • Result: Enhanced lead generation and attracted significant traffic through strategic content efforts.

SERP Triumph

  • The foundation achieved stellar results on Search Engine Results Pages (SERP):
    • Top Pages and Queries: Achieved top rankings for key pages and queries, solidifying the foundation’s competitive position.

organic keywords

  • The positive impact on the client’s business was evident:
    • Brand Awareness: Soared, with increased website traffic and conversions.
    • Results: Witnessing the tangible benefits of our SEO efforts was the ultimate reward for our hard work.

Website Performance / GT metrix

Before

After

Backlinks/Link Strategy

  • Our link-building strategy focused on securing high-quality backlinks:

    • Growth: Observed consistent and stable growth in backlinks and authority.
    • Result: Improved rankings and enhanced authority and visibility on search engines.

Semrush Overview

Before

After

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