Conversion Rate Optimization

If your business generates a lot of money online, one of our experts will discuss your conversion goals and suggest strategies to double your sales.

What is conversion rate optimization and why do you need it?

Conversion rate optimization is the process of accelerating the share of users or website visitors to require the desired action. It can be buying a product or leaving contact details. CRO involves the generation of new and creative ideas for multiple facets of your website or app. Validating and implementing these ideas can improve the overall reach of your website.

The need for conversion rate optimization or website optimization came up because of e-commerce marketers trying to improve their website’s performance. Conversion rate optimization aims to increase the percentage of people visiting your website. These visitors often take a specific action like submitting a web form, purchasing a product or service, signing up for a free trial version by testing alternate options available for that page or process.

By availing CRO, businesses are ready to increase their leads or sales without investing an extra penny on website traffic, hence increasing their marketing return on investment and overall profitability. Conversion isn’t achieved with one call-to-action causing site visitors to click a download button or checkout button. It involves guiding your visitors into taking steps along a pathway mentioned because of the conversion funnel.

How does conversion rate optimization work?

There is always room for improvement when you want to expand your business. It always comes down to increase the conversions, and the best companies are continually working and improving their sites and apps.

Conversion rate optimization begins initially by focusing on what are the set conversion goals for your given web page or app. Initially, a conversion metric is established. The success of established metrics of your website or mobile app inherently depends on the type of business you’re in, and what your goals are. Some common goals organized by the industry are media, e-commerce, travel or B2B.

Once the conversion metrics for interacting digitally with your audience have been set, you can initiate improving your customer’s experiences through conversion rate optimization. Next, the conversion rate optimization will focus on which part of your conversion spectrum you want to work and optimize.

You will want to start by optimizing the part of your conversion funnel that attracts the greatest amount of traffic or creates the greatest numbers of conversions. By greatly focusing on these pages you will be able to see the positive results in your conversion rate and have a larger impact on your business.

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What does conversion rate optimization do for your business?

Conversion rate optimization is crucial for your business and here is why.

Lowers the acquisition cost

CRO helps your business by lowering your customer acquisition costs. It brings more value from your existing users and visitors. By optimizing your conversion rate you can increase your revenue per visitor, acquire more customers, and expand your business.

Increase customer experience

CRO is an essential tool that drives, stops, and persuades your users and potential customers, so you can give them the best user experience possible and this is what motivates them to convert and ultimately improves the conversion rate of your website.

Valuable user insight

CRO is basically the process of getting to know your audience. Knowing your customer will give you some insight into what they want. This will you in reaching out to them with the right message and product in time.

Enhanced customer trust

A lot of websites ask their visitors to provide information (like name, email, phone number or address) in order to provide content and service. CRO helps in increasing the trust that your users have in you. It also leaves a positive impression on your potential visitors.

Scalability

CRO allows you to gain the most from your existing users and potential visitors. An increase in website clicks will help you in scaling your business without compromising your customer base.

Data-driven strategy

We work quickly to dig through your web traffic data – where it’s coming from, what visitors expect, and what the ideal call to action should be for each page. Then we optimize based on live-updating A/B test data to extend traffic, clicks, leads, sales, and form fills. Tell us the results you need, and we’ll optimize your conversion rates accordingly.

Why should you hire us to help you?

Getting started with conversion rate optimization is straightforward and simple with Digital Wom. Our visual editor allows you to quickly and easily make changes to your site or app without any programming required and see clearly the results of your choices.

Start improving your conversion rate today with Digital Wom!