Lowers the acquisition cost
CRO helps your business by lowering your customer acquisition costs. It brings more value from your existing users and visitors. By optimizing your conversion rate you can increase your revenue per visitor, acquire more customers, and expand your business.
Increase customer experience
CRO is an essential tool that drives, stops, and persuades your users and potential customers, so you can give them the best user experience possible and this is what motivates them to convert and ultimately improves the conversion rate of your website.
Valuable user insight
CRO is basically the process of getting to know your audience. Knowing your customer will give you some insight into what they want. This will you in reaching out to them with the right message and product in time.