Case Study: How an SEO Agency Helped an Artisan Bakery Increase Mobile Organic Traffic by 460%
If you want to get high quality organic traffic to your store, investing in E commerce SEO is a no brainer. But due to the increased competition, many of our potential customers wonder if search engine optimization still has any opportunity left for an E commerce site.
They ask us for case studies and results we delivered to other people for proof that our strategies work. Now, it’s tricky to isolate the results of our past clients due to their own marketing efforts vs. On The Map Marketing provides Ecommerce SEO services.
So we decided to start a brand new E commerce store on the side: Filter King (initially, our domain was MyFilterKing.com, but we redirected it later). Then test our systems and SEO strategies on it.
We crossed $460k in revenue as a result of our Ecommerce SEO efforts. Here’s a Google Analytics screenshot depicting the same:
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– Analysis of your website’s SEO;
-Competitor content strategy breakdown;
-Facetime with marketing experts on our team;
We met a traffic plateau in between. However, we overcame some challenges to scale our store to over 25k visitors per month with our Ecommerce site — where we sold household commodities such as AC and furnace filters — ranking for over 17.4k keywords:
We achieved the impressive results above, starting from scratch while simultaneously investing in Google ads besides SEO.
Below we break down how we started the Ecommerce site and the growth tactics we implemented. Let’s get started with the first step.
By the end of the Ecommerce SEO case study, if you feel impressed with the results and would rather have us do Ecommerce SEO for you, then contact us here.
Choosing an SEO-friendly Ecommerce platform for a strong foundation
As a Shopify expert marketing agency, we knew there was a slew of robust Ecommerce platforms. We considered standard platforms such as Shopify, Big Commerce, Woocommerce (WordPress), and Magento.
However, for Filter King, we settled with an entirely custom Laravel/PHP e-commerce website. The reason was that our ordering fulfillment systems had very specific needs.
If you need help to choose a platform, answer questions like:
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